Regenerating Moisturiser M4

with Retinol, Vitamin C and Hyaluronic Acid.

Vegan ✔ 365 day guarantee ✔ Cruelty-free ✔ Paraben-free ✔

    • An easily absorbed anti-aging day cream suitable for most skin types with hyaluronic acid, vitamin c and retinol.
    • If you are looking for a stronger retinoid - you may wish to consider our new pro version with 3% Retinol Liposomes.
    • Fights fine lines, blemishes and hyperpigmentation.Retinol is a cell-communicating ingredient that fights fine lines and blemishes. Anti-oxidants vitamin c and vitamin e combat hyperpigmentation and free radical damage.
    • Can be used under the eye area.
    • A high glycerin content and our finest grade of hyaluronic acid helps skin retain moisture.
    • Shea butter naturally emolliates dry patches and provides a quercetin boost along with some natural sun protection.
    • Argan oil (oleic acid, linoleic acid and palmitic acid) gives skin a supple feel and a dewy look.
    • Natural - paraben-free, no sillicates, polyethylene glycols (PEGS) or mineral oils and not tested on animals. Made in the UK.
    • Concentrated and long-lasting, 50ml of this hero cream offers exceptional value.

    A moisturiser packed with proven anti-agers. Keep your skin healthy and hydrated while fighting off the signs of ageing. We’ve formulated Anti-Ageing Moisturiser M4 to give you super-soft skin and a strong defence against lines and wrinkles. We've made sure that this moisturiser is easily absorbed and leaves skin feeling hydrated and healthy, with the added bonus of vitamin C, vitamin E, retinol (0.6%) and hyaluronic acid. M4 also makes a great eye cream for those looking for a gentle yet regenerating eye treatment.

    It's taken me years to find a moisturiser containing retinol that is gentle enough for my sensitive skin. Absolutely could not live without this. My skin looks great. Definitely recommend.

    Adrienne Campbell, March 2018
    Skin type suitability

    Most skin types. Can also be used as an eye cream.

    Active Ingredients
    Aloe Vera
    an antibacterial and anti-inflammatory in one, great for soothing sore patches, relaxing spots, and even protecting from harsh UV rays.
    Argan Oil
    A touch of magic from Morocco, argan oil is what happens when some of nature’s most powerful ingredients get together. Oleic acid, vitamin E, anti-oxidants and ferulic acid work together to leave you with soft, healthy-looking skin.
    Ferulic Acid
    The best thing that ever came from bran, ferulic acid is a powerful anti-oxidant that prevents free-radical damage and stabilises essentials like vitamin E.
    Hyaluronic Acid
    A humectant, it draws water to the surface of your skin, keeping it soft, supple, and healthily hydrated. It’s also a helpful way to make sure other ingredients penetrate deep into the epidermis.
    Oat extract has superb anti-irritant and anti-inflammatory properties - great for dry and sensitive skin.
    Retinol’s the ultimate in anti-ageing. It’s a wrinkle-reducing, pore-tightening, fine-line-softening substance – and an excellent way to repair damaged skin. This product uses Retinyl Palmitate - a stable ester of retinol that can be stabilized with Vitamin E instead of BHT

    Esters of retinol also do not cause sun sensitivity in the same way that retinol does (see here) .
    Shea Butter
    An luxorious emollient and super-rich source of anti-oxidants.
    Vitamin C
    An essential anti-oxidant, vitamin C protects event the most sensitive skin against UV damage. And if the damage is already done, don’t worry – vitamin C stimulates useful collagen production, ideal for repair and restoration.
    Vitamin E
    A fat you can make friends with. Vitamin E is a clever fat soluble that hydrates and repairs your skin, leaving it full and fresh.
    Zinc Oxide
    Anti-bacterial, non-allergenic, non-comedogenic and filters UVA and UVB radiation.  Gently brightens your complexion.
  • After cleansing, apply a small amount of cream and massage into your face in upwards circles, letting the product absorb into your skin.

  • Aqua, glycerin (humectant), butryospermum parkii (shea butter) fruit (emollient), helianthus annuus (sunflower) seed oil (emollient), glyceryl monostearate SE (vegetable-derived emulsifier), prunus armeniaca (apricot kernel) oil (emollient), olea europaea (olive) fruit oil (emollient), cetyl alcohol (coconut-derived thickener), stearic acid (coconut-derived thickener), oryza sativa (rice) bran oil (emollient), sodium anisate (preservative from star anise), sodium levulinate (preservative from sugar cane), sodium hyaluronate (salt of hyaluronic acid), aloe (aloe vera) barbadensis leaf juice, retinyl palmitate (ester of retinol), glyceryl caprylate (vegetable-derived emollient), xanthan gum (vegan rheology modifier), argania spinosa (argan) kernel oil (emollient), tocopherol (natural vitamin e), zinc oxide (uva/uvb filter), sodium ascorbyl phosphate (stabilized vitamin c), ferulic acid (anti-oxidant from rice), citrus nobilis (mandarin orange) peel oil* (gently scented only)

  • ColourOff-white (unfragranced), Off-white (fragranced) - from the mandarin oil and retinol
    ContainerEcocert Recyclable Airless pump
    Rheology / GlideRich cream, easily absorbed.
    Odour Neutral (unfragranced). Mandarin (fragranced)
    Sulphate / SLS free / PEG free

4.63 Average

509 Reviews

Pauline Young


I've got oily skin so I think I may have got the wrong product but as of yet I haven't come up against a problems using this Moisteriser on my skin. It leaves my skin lovely and soft and a great base for my make up.


AMAZING, cleared up my skin massively.

Carly Shackell

Very light on the skin. Refreshing with the Mandarin scent. Smoothes the skin very nicely clears your face from any redness.


Love the natural ingredients, and it certainly moisturises without being too oily!


Very good product. Makes my skin soft and firm.


No problem up to the moment. The package could be a little nicer

Malena De Luca

Really soft and smooth. Perfect for my oily skin!

Siwar Dridi

Odette Haley

The cream feels lovely on the skin and a little bit goes a long way.

Sarah Gate

Absolutely lovely. Smells really nice, really light on the skin and I honestly feel like my skin looks better after one week of use.

mary coleman

will be buying this again its very good make my skin feel lovely

Pam Shaw

Really pleased with moisturiser. I feel it has improved the plumpness and hydration of my skin.

Judith Marshall

This is absolutely fantastic it's the first product I've found in 40 years that helps get rid of acne and wrinkles redness brown spots and scars all at once Usually face creams that hydrate and reduce wrinkles make acne worse and it's a vicious discouraging circle Slso acne products dry out skin available Congratulations for coming up with this amazing product and natural too and hurray natural fragrance Artificial fragrances make me feel ill Your natural fragrance is uplifting and makes me feel good Thank you so very much JudithX



A light cream which melts quickly into the skin. Good price. . I have only been using it for about Ten days, so it is a bit too soon to see any improvement in the condition of my skin. I shall continue with it too finish this first pot and then make a judgement as to whether I repurchase.

luna yohannes

Patricia Mitchell

I have already reviewed and am on my third bottle so obviously satisfied with it.


Lovely soothing balm-like consistency, with no scent (great as I’m allergic to some fragrances it seems). Also appears to make my make up last slightly longer, which is a big bonus!


Great moisturiser, no greasy after feel, but hydrates my skin really well


Love it. 5 stars. Actually bought for my mum after using this myself because we both have super sensitive skin.

Paul Dixon

Bought it for my sister. She said it seems good but in the colder weather it can't be used as often as stated or it dries your skin too much.

Ms Young

Sandra Ellison

Easily absorbed, left skin feeling soft and supple

Lorna Kelly

Smooth and cool. Moisturizes my skin and makes it feel soft and hydrated. I love it.


Lovely non greasy moisturiser that goes on easily and absorbs quickly. The smell is a little weird-not unpleasant but not nice either! I have rosacea and this has not aggravated my skin.


This is magical my face is so loving this cream. It is soft and silky and sinks into my skin and it makes it feel so hydrated and nourished


Good quality and has great moisturizing properties, works great in the winter as well as a good base layer!


Gorgeous smell, goes on lovely especially after the Glycolic Cleanser.


This is the first time in my life I write a review because I want people to benefits from this lovely cream. My skin is improving extraordinarily with this amazing product. I am very pleased and I will use it continuously. Thank you face theory